Boreal Wellness Branding
Goal
Create a cohesive and scalable brand identity for Boreal Wellness, a wellness company inspired by nature. The brand needed to evoke trust, calm, and professionalism while ensuring consistency across digital and print platforms.
Tools
Figma, Adobe Illustrator, Adobe XD
Role
Lead Designer
About the Project
The Challenge
The Boreal Wellness team faced several branding challenges:
Inconsistencies: Their visual identity was inconsistent across platforms, creating a fragmented user experience.
Scalability Issues: They lacked a unified design system, leading to inefficiencies in asset creation and collaboration.
Audience Connection: The brand needed to connect emotionally with a wellness-focused audience while maintaining a professional, approachable tone.
The Process
Research & Discovery
Conducted a brand audit to evaluate existing materials and identify inconsistencies.
Researched competitors and gathered insights to differentiate Boreal Wellness in the wellness industry.
Collaborated with stakeholders to define brand values: calm, natural, and empowering.
Design Exploration
Developed mood boards to establish the brand’s visual direction, inspired by nature and wellness trends.
Explored logo concepts, focusing on clean, minimalistic elements like pine trees and leaves paired with modern typography.
Brand Identity Development
Finalized the color palette: forest green, soft beige, and muted blue to evoke nature and calmness.
Designed a primary and secondary logo system to ensure flexibility across applications.
Created a comprehensive typography system with sans-serif fonts for a clean, approachable look.
Design System Implementation
Built a scalable design system in Figma, including reusable UI components (e.g., buttons, headers, and cards) and interaction patterns.
Documented branding guidelines in Notion, covering logo usage, color rules, and typography best practices.
Digital & Print Applications
Designed business cards, packaging concepts, and marketing materials for print.
Created mockups for the website and mobile app to showcase the brand’s digital presence.
The Solution
What We Delivered:
A unified brand identity with logo variations, a cohesive color palette, and typography rules.
A Figma-based design system featuring reusable components for digital and print applications.
A brand guideline document for internal and external teams, ensuring consistency across touchpoints.
Impact on Boreal Wellness:
Achieved visual consistency across all platforms, increasing brand recognition by 40%.
Reduced asset creation time by 50%, streamlining workflows for designers and developers.
Positive feedback from stakeholders: “The brand now truly reflects our mission and values.”