Product Spotlight Campaigns
Goal
Create visually engaging and conversion-driven marketing campaigns to promote CellCore’s monthly "Product Spotlight" while aligning with the company’s educational and marketing themes.
Tools
Figma, Adobe Creative Suite, Klaviyo, Shopify
Role
Lead UX/UI Designer, Project Manager
About the Project
The Process
Campaign Planning & Strategy
Collaboration: Partnered with the digital marketing and education teams to brainstorm themes and define goals for each month’s spotlight.
Content Review: Ensured that all promotional materials aligned with the educational themes and included accurate product information.
Asset Design & Development
Designed landing pages with clear CTAs, responsive layouts, and engaging visuals to highlight featured products.
Created email templates optimized for open and click-through rates, tailored to both practitioners and direct-to-consumer audiences.
Designed social media posts and ads, ensuring consistency in visuals and messaging across platforms.
Built pop-up designs for the website, using concise, impactful messaging to drive conversions.
Iterative Testing & Optimization
Conducted A/B tests on email subject lines and landing page CTAs to identify the most effective strategies.
Used analytics tools to monitor engagement (click-through rates, conversion rates) and iteratively improved campaign performance.
Launch & Cross-Channel Coordination
Coordinated the launch of promotional assets across all channels, ensuring a seamless and timely rollout.
Worked with developers to implement landing pages and pop-ups within the website.
The Solution
What We Delivered:
A comprehensive suite of promotional materials for each monthly Product Spotlight, including landing pages, pop-ups, emails, and social media assets.
Responsive and accessible designs optimized for conversion and engagement.
Consistent branding and messaging across all touchpoints, reinforcing CellCore’s authority and trustworthiness.
The Results
Increased Engagement: Monthly campaigns boosted product awareness, with an average 25% increase in website traffic during promotional periods.
Improved Conversion Rates: Landing pages achieved a 15% conversion rate, contributing to a notable increase in monthly sales.
Audience Feedback: Positive feedback from customers and practitioners noted the clarity and educational value of the campaigns.